Bold Flavours, Swedish Simplicity

FUMI is a Swedish nicotine pouch brand created for users who want a fresh take on flavour without sacrificing performance. Designed for the modern pouch user, FUMI blends vibrant taste with clean delivery in a tobacco-free, all-white format that’s easy to use any time of day. Whether you’re new to nicotine pouches or looking to rotate something more playful into your daily routine, FUMI offers a wide range of options that are bold, balanced, and fun.

While many nicotine pouch brands lean into minimalism, FUMI leans into flavour. The brand is known for its creative blends—from icy menthol to tangy fruit to nostalgic cola—with each pouch designed to deliver a smooth, satisfying experience without overpowering the senses. The focus isn’t just on taste, though—FUMI’s delivery system ensures a steady, reliable nicotine hit that users can count on, whether during work, social moments, or a quick solo recharge.

FUMI strikes a unique balance: it’s fun and flavourful, but also smartly designed and dependable. It doesn't try to be a lifestyle brand or make big claims. It simply delivers flavours people enjoy, with a consistent nicotine experience that fits seamlessly into everyday life.

Made for Everyday Enjoyment

FUMI nicotine pouches are slim, soft, and all-white, designed for comfort and discretion. The pouches sit gently under the lip, offering a drip-free experience that’s ideal for work breaks, commuting, or relaxing at home. The moisture content is carefully balanced to allow for a smooth, sustained release of both flavour and nicotine, avoiding the sudden hits or dryness that some other brands struggle with.

Because FUMI pouches are tobacco-free, they leave no lingering smell or aftertaste. That means you can enjoy them anywhere, anytime, without drawing attention or needing cleanup. It’s a pouch you don’t have to think about—and that’s part of what makes it so appealing.

Each pouch is made in Sweden under high manufacturing standards, which adds to its reliability. FUMI isn’t about pushing limits or extreme strength—it’s about delivering an easy, clean, enjoyable nicotine experience in a variety of flavour options that users actually want to come back to.

Standout Flavours: From Mint to Cola

FUMI’s flavour lineup is where the brand truly shines. The popular Icemint is a perfect example of how to do menthol right—cool, clean, and not too sharp. It’s a refreshing go-to pouch for many users and works well at any time of day. The cooling sensation is present from the first moment but doesn’t overwhelm, making it ideal for frequent use.

Citrus Splash is another fan favourite, offering a juicy, slightly sweet citrus flavour that feels natural and bright. It’s ideal for warm days or whenever you want something fresh without being overly minty. The balance of tang and sweetness keeps it interesting without being artificial.

For those who want something more unique, Spicy Cola brings a nostalgic cola soda flavour with a warming twist. It’s fizzy, sweet, and just different enough to stand out. If you’re looking for a pouch that breaks away from the usual profiles, this one hits the mark.

Tropical Menthol blends tropical fruit notes with a cooling finish, giving users a smooth, exotic flavour experience that still delivers that fresh, clean nicotine hit. It’s a little beachy, a little bold, and definitely memorable.

FUMI is perfect for users who enjoy a touch of personality in their pouch—fun, dependable, and full of flavour.